McDonalds “Whole Potato”

As you can see on the picture above, it is one of the print advertisement of McDonalds Corporation which they teamed up with Shanghai’s TBWA in order to make another innovative advertisement which they offer to their customer.

As you can see it is called as McDonalds “Whole Potato” and there’s are small written word in the picture “Real. Good.” It is clearly shown that their advertisement features a collection of box of a fries, which is their main ingredient.

At first glance, it is only a simple picture of fries which is formed of a potato, it is just a simple picture with a white background on it. But what makes me attract most is that even though it is just a plain picture but the fries itself, which is created through the whole potato has a big impact to those people who will be able to see this. Why? It is because the first thing that comes to our mind (majority) when we see the print advertisement is that the French fries which is the McDonalds offering is made of fresh whole potato that is versatile and good for the health. The advertisement was able to deliver its message appeal to the customer that makes them wonder and curious at the same time. Unlike their other competitors (whom also offer French fries) the McDonalds store offer a French fries that is made of whole potato.

As what I’ve said, in terms of print advertisement itself, even though it is just a plain picture with only two colors involved, it is still able to catch the eye’s attention of the customer, it is not too glamourous nor boring. It is just simple yet catchy one.