I Hate Me!

“I Hate Me!”

About the story:

            The TV commercial is entitled “I hate me!” based in my understanding, the story is all about to a guy who seemingly enjoying eating a FITA biscuit with cheese spread, while eating he kept saying the words “You’re my only one FITA with cheese spread” as the clock tic tac, he forgot that he has supposed to be to meet up to her Girlfriend who is impatiently waiting for him for a about an hour maybe. Maybe the guy realized that he was supposed to meet her girl but because he’s late (because he ate a FITA biscuit) and when he came to their meeting place he saw how mad her girlfriend is, but before the girl open her mouth to speak, he immediately talk and say all the things that his girlfriend will probably will saying.

Message:

            In my opinion, one thing that the commercial was trying to convey is that, once you eat a FITA biscuit you forgot all the things that you supposed to do, you are just focusing on how to eat a FITA biscuit, but it is also give you an idea on how to handle the situation like the guy in the commercial did, you can think faster as your normal thinking skills when you eat a FITA biscuit. The commercial is also trying to say that FITA biscuit can be your only one.

Strategy:

I think the strategy that they used is quite funny, although it is not fully detailed you seem can understand what the commercial all about. Personally, even though the commercial been for almost 5 or 6 years old now, I must say that because the commercial is funny and as far as I remembered the FITA biscuit back then is popular, so I think the strategy that they used is quite effective.

But because the commercial is quite old, of course the transition of the parts is not beautiful compared to the latest commercial, also the video was not clear. But all in all the commercial is good. Especially it’s story, I love how the guy started talking when his girl is about to talk.

Reference:

https://www.youtube.com/watch?v=t_HrcY8AWhg