The Coke Beat

The Coke Beat

About the story

The story is all about how the two college girl-friends, has it unique friendly competition in which whoever wins they will be able to get the Coca Cola drink. They sang a song with a twist of a beat that involves different hand gestures, as the story goes, you can see how happy they are while playing and at the end of the game the girl with the short hair won the Coca Cola drink.

Message

As what I have watched, this is one of the Coca Cola classic commercial that I will never forget ever. Based on my understanding, the prior target of the Coca Cola in the commercial are those teenagers that with a bottle of Coca Cola, every seconds of the time is not boring. Through the Coca Cola you can express your happiness and can able to share it with the others.

Strategy                               

“Eto ang beat sabay sabay.” Who will ever forget this line? I can consider this as part of my childhood, honestly speaking, when you ask me what commercial do I like most, I definitely answer this Coca Cola commercial, even though it just a plain commercial between the two girls, but when they start singing and makes a beat using their hands, it can actually get viewers’ attention, the strategy were used are effective to the viewer because even though I was a kid back then (because it released way back 2003), and up to now I still can be able to recall and sing the song that the two girls sang.

Medium

The medium of the commercial is through the television, even though nowadays it is not shown in television (because this commercial was released last 2003), but you can also watch it by the use of youtube, and different social networking sites. The commercial only last for almost a minute but it catches my attention and be able to stuck it on my mind until now.

            In doing a commercial, it is not about how much money you spent, how expensive it is, but it is how you can deliver it to your target customer, it is the message that you want to apply.