Downtown

“Downtown”

About the story:

           

The TV Commercial is entitled “Downtown” wherein the granddaughter idolizes her grandmother, she even copying whatever her grandmother are doing inside the room, from combing the hair, singing with action, spraying the cologne, and they even wearing similar dresses. But their most special bonding is when they are going to a McDonald’s store and buy their favourite meal.

Message:

The TV Commercial shows the one of a kind bond between the granddaughter and grandmother, the message that the commercial is trying to apply is that, McDonald’s food product never fail to make every customer happy and enjoy. As the commercial goes, you can see the excitement of the granddaughter and it all because she knew that it is the time when she and her lola are going to McDonald’s, This McDonald’s commercial shows that mcdo foods can bring joy not only to those children but as a family as whole, it can also a one way to tighten the relationship between the people.

Strategy:

We all know that we Filipinos respect and love our grandfather and grandmother, we even using the word “opo” and “po” when interacting to the elders to show respect and politeness. So the TVC used this in able to touch every Filipinos heart, by doing commercial wherein it shows the relationship between the granddaughter and grandmother, so in this they will be able to attract not only children but also every grandmothers out there, and to summarize it all this McDonald’s commercial has a not only good commercial but a heart whelming one.

Medium:

The medium of the commercial is through the television, even though nowadays it is not shown in television (because this commercial was published last 2011), but you can also watch it by the use of youtube, and different social networking sites. The commercial only last for almost a minute but it catches my attention.

When doing a commercial, you must assure how to get the attention of the viewers, but we all know that commercial only last for seconds it is rare to have a 1 minute commercial so you must assure that in a short period of time you will be able to deliver the message that you want to apply to the viewers, and I think that this commercial, able to show their message, so for me it is very effective.

References:

McDo Philippines TVC 2013 Lola and her little apo sing 'Downtown' [HD]. (n.d.). Retrieved August 6, 2015.