MODESS

MODESS

TITLE: “Polly”

DURATION: TVCs 30s edit master

AGENCY: Dual Action Blender

PROD. HOUSE: Unitel

PRODUCT: Modess

CLIENT: J&J

DIRECTOR: Erin Pascual

COLORIST: James Ecito

EDITOR: Joel Alagao

SUITE: Inferno

DATE: July, 01, 2011

This modess advertisement used testimonial as their technique. Testimonial because they used female celebrity to endorse their product. It is 30 seconds tv commercial, in this commercial instead of showing a story, they used Maja Salvador (The celebrity endorser) to be their testimony in proving that unlike the other sanitary pad brand, modes is the one that every girls should be trusted.

As what I’ve said instead of publishing a story, modess shows a concept wherein Maja Salvador way of convincing girls to choose modes over the other brands is by stating facts in 30 seconds which is considered as their competitive advantages among the others. Maja even said that she tries a lot of sanitary pad which offer low price but end up dissatisfied because of poor quality and she even think that buying those sanitary pad can able her to save money but in the end she regret it, but when she try to use modess pad all of her worries disappear she proved the the modess has total protect system, wherein girls don’t have to worry when their menstrual period comes, the modess is much better in leaked protection, can save you from irritation and odor.

For me, the strategy that they used is quite convincing, aside from Maja is one of my favorite actresses, ever since I got my first menstrual period and up until now, I uses modess as my sanitary pad because just like what Maja said modess is my trusted best buddy during my period days.

In my own opinion the message that the commercial is trying to apply is that when a girl use a modess she can do everything without worrying about her period, she can do what she wants to do, this is all for the girls who are lacking self-confidence when their menstrual period arrive.

Nescafe

https://www.youtube.com/watch?v=bo0uKwIl1lc

TITLE: “FTW”

TIME DURATION: TVC 30seconds wip

AGENCY: Publicis

PROD. HOUSE: StraightShooters

PRODUCT: Nescafe 3in1

CLIENT: Nestle

PRODUCER: Babes Reyes

DIRECTOR: Pancho Esguerra

COLORIST: Marilen Magsaysay

EDITOR: Optima

SUITE: Inferno

DATE: Sept. 25, 2009

This Nescafe TVC was launched way back in 2009, and it shows what will be happen when a two different group of people which are the light writers and rocker mix who met in the middle of the night, and as the commercials goes, it shows that they are both showcase their skills and talents and after the performance the both group smile with each other when they saw that they are both holding a mug contain of nescafe coffee (Rocker mix) and a sachet of nescafe coffee (Lighter mix) which end up them to combined or mix their talents that turn out into a beautiful one, they just not enjoy the night but they created a one of a kind bond that will never forget.

Based on my understanding the message that the commercial was trying to convey is that, just like the nescafe 3in1 coffee which means there are three different ingredients (The coffee, the creamer and sugar) You can able to mix up or hang out or to make friends with the other people, you can also enhance your talent by showing it to your colleague. That when you drink a nescafe 3in1 coffee you are awake all night long and have a full energy.

I think the strategy they used is quite simple but not that catchy to viewers, but at first watched I am not able to determine what could be the message they are trying to apply, I just able to understand it when I watched it twice. And it terms of characterization I honestly doesn’t have an idea what the first group is, yes I knew that the second one are all rockers, I just able to know the first through the help of my friend google, and they are called the light mix. But overall it is good.

Oreo

 

Oreo "Double Lait”

It is probably one of the best advertisements of Oreo, aside from being known as creating an inspiring campaign, according to what I’ve read it is a one of straightforward print advertisement of oreo that is created by the ESA St. Luc Tournai school in Belgium.

The print advertisement can easily get the attention of the audience even though it is just a plain advertisement, but once you able to see it, you can easily get the message they are trying to implement. It is just plain but catchy advertisement of the oreo, as you can see in the picture, the advertisement only contain a glass of milk with a two pieces of cookies which is located in above and lower of the glass with a blue background on it. As what I’ve said the print advertisement has a unique style that able to show their message in a simple way.

The print advertisement, based on my opinion, offer their beloved customer a newly and improved milk cookie, majority of the people will definitely agree with me that the oreo is one of the most milk favorite cookie of all time. In this, it shows that the oreo added the amount of milk flavor in their cookie similar to their offering which is the double stuff oreo. The oreo probably did this in order to arouses the interest of the audience to try the newly and improve oreo cookies.

There are lot of competitors that the oreo must consider especially nowadays that there are lot of milk cookies in the market. But despite of this, the oreo still maintain their position as the most favorite milk cookie ever even though it is quite expensive compared to the others. Maybe you will ask how I can be so sure that it is the most favorite, and I just simply say that it is because up until now I will and definitely choose oreo cookie as my cookie-milk glass buddy.

The target audiences probably are those people who love to eat a milk cookies, for them to satisfy their wants. 

McDonalds “Whole Potato”

As you can see on the picture above, it is one of the print advertisement of McDonalds Corporation which they teamed up with Shanghai’s TBWA in order to make another innovative advertisement which they offer to their customer.

As you can see it is called as McDonalds “Whole Potato” and there’s are small written word in the picture “Real. Good.” It is clearly shown that their advertisement features a collection of box of a fries, which is their main ingredient.

At first glance, it is only a simple picture of fries which is formed of a potato, it is just a simple picture with a white background on it. But what makes me attract most is that even though it is just a plain picture but the fries itself, which is created through the whole potato has a big impact to those people who will be able to see this. Why? It is because the first thing that comes to our mind (majority) when we see the print advertisement is that the French fries which is the McDonalds offering is made of fresh whole potato that is versatile and good for the health. The advertisement was able to deliver its message appeal to the customer that makes them wonder and curious at the same time. Unlike their other competitors (whom also offer French fries) the McDonalds store offer a French fries that is made of whole potato.

As what I’ve said, in terms of print advertisement itself, even though it is just a plain picture with only two colors involved, it is still able to catch the eye’s attention of the customer, it is not too glamourous nor boring. It is just simple yet catchy one.

The Coke Beat

The Coke Beat

About the story

The story is all about how the two college girl-friends, has it unique friendly competition in which whoever wins they will be able to get the Coca Cola drink. They sang a song with a twist of a beat that involves different hand gestures, as the story goes, you can see how happy they are while playing and at the end of the game the girl with the short hair won the Coca Cola drink.

Message

As what I have watched, this is one of the Coca Cola classic commercial that I will never forget ever. Based on my understanding, the prior target of the Coca Cola in the commercial are those teenagers that with a bottle of Coca Cola, every seconds of the time is not boring. Through the Coca Cola you can express your happiness and can able to share it with the others.

Strategy                               

“Eto ang beat sabay sabay.” Who will ever forget this line? I can consider this as part of my childhood, honestly speaking, when you ask me what commercial do I like most, I definitely answer this Coca Cola commercial, even though it just a plain commercial between the two girls, but when they start singing and makes a beat using their hands, it can actually get viewers’ attention, the strategy were used are effective to the viewer because even though I was a kid back then (because it released way back 2003), and up to now I still can be able to recall and sing the song that the two girls sang.

Medium

The medium of the commercial is through the television, even though nowadays it is not shown in television (because this commercial was released last 2003), but you can also watch it by the use of youtube, and different social networking sites. The commercial only last for almost a minute but it catches my attention and be able to stuck it on my mind until now.

            In doing a commercial, it is not about how much money you spent, how expensive it is, but it is how you can deliver it to your target customer, it is the message that you want to apply.

I Hate Me!

“I Hate Me!”

About the story:

            The TV commercial is entitled “I hate me!” based in my understanding, the story is all about to a guy who seemingly enjoying eating a FITA biscuit with cheese spread, while eating he kept saying the words “You’re my only one FITA with cheese spread” as the clock tic tac, he forgot that he has supposed to be to meet up to her Girlfriend who is impatiently waiting for him for a about an hour maybe. Maybe the guy realized that he was supposed to meet her girl but because he’s late (because he ate a FITA biscuit) and when he came to their meeting place he saw how mad her girlfriend is, but before the girl open her mouth to speak, he immediately talk and say all the things that his girlfriend will probably will saying.

Message:

            In my opinion, one thing that the commercial was trying to convey is that, once you eat a FITA biscuit you forgot all the things that you supposed to do, you are just focusing on how to eat a FITA biscuit, but it is also give you an idea on how to handle the situation like the guy in the commercial did, you can think faster as your normal thinking skills when you eat a FITA biscuit. The commercial is also trying to say that FITA biscuit can be your only one.

Strategy:

I think the strategy that they used is quite funny, although it is not fully detailed you seem can understand what the commercial all about. Personally, even though the commercial been for almost 5 or 6 years old now, I must say that because the commercial is funny and as far as I remembered the FITA biscuit back then is popular, so I think the strategy that they used is quite effective.

But because the commercial is quite old, of course the transition of the parts is not beautiful compared to the latest commercial, also the video was not clear. But all in all the commercial is good. Especially it’s story, I love how the guy started talking when his girl is about to talk.

Reference:

https://www.youtube.com/watch?v=t_HrcY8AWhg

Downtown

“Downtown”

About the story:

           

The TV Commercial is entitled “Downtown” wherein the granddaughter idolizes her grandmother, she even copying whatever her grandmother are doing inside the room, from combing the hair, singing with action, spraying the cologne, and they even wearing similar dresses. But their most special bonding is when they are going to a McDonald’s store and buy their favourite meal.

Message:

The TV Commercial shows the one of a kind bond between the granddaughter and grandmother, the message that the commercial is trying to apply is that, McDonald’s food product never fail to make every customer happy and enjoy. As the commercial goes, you can see the excitement of the granddaughter and it all because she knew that it is the time when she and her lola are going to McDonald’s, This McDonald’s commercial shows that mcdo foods can bring joy not only to those children but as a family as whole, it can also a one way to tighten the relationship between the people.

Strategy:

We all know that we Filipinos respect and love our grandfather and grandmother, we even using the word “opo” and “po” when interacting to the elders to show respect and politeness. So the TVC used this in able to touch every Filipinos heart, by doing commercial wherein it shows the relationship between the granddaughter and grandmother, so in this they will be able to attract not only children but also every grandmothers out there, and to summarize it all this McDonald’s commercial has a not only good commercial but a heart whelming one.

Medium:

The medium of the commercial is through the television, even though nowadays it is not shown in television (because this commercial was published last 2011), but you can also watch it by the use of youtube, and different social networking sites. The commercial only last for almost a minute but it catches my attention.

When doing a commercial, you must assure how to get the attention of the viewers, but we all know that commercial only last for seconds it is rare to have a 1 minute commercial so you must assure that in a short period of time you will be able to deliver the message that you want to apply to the viewers, and I think that this commercial, able to show their message, so for me it is very effective.

References:

McDo Philippines TVC 2013 Lola and her little apo sing 'Downtown' [HD]. (n.d.). Retrieved August 6, 2015.