McDonalds “Whole Potato”

As you can see on the picture above, it is one of the print advertisement of McDonalds Corporation which they teamed up with Shanghai’s TBWA in order to make another innovative advertisement which they offer to their customer.

As you can see it is called as McDonalds “Whole Potato” and there’s are small written word in the picture “Real. Good.” It is clearly shown that their advertisement features a collection of box of a fries, which is their main ingredient.

At first glance, it is only a simple picture of fries which is formed of a potato, it is just a simple picture with a white background on it. But what makes me attract most is that even though it is just a plain picture but the fries itself, which is created through the whole potato has a big impact to those people who will be able to see this. Why? It is because the first thing that comes to our mind (majority) when we see the print advertisement is that the French fries which is the McDonalds offering is made of fresh whole potato that is versatile and good for the health. The advertisement was able to deliver its message appeal to the customer that makes them wonder and curious at the same time. Unlike their other competitors (whom also offer French fries) the McDonalds store offer a French fries that is made of whole potato.

As what I’ve said, in terms of print advertisement itself, even though it is just a plain picture with only two colors involved, it is still able to catch the eye’s attention of the customer, it is not too glamourous nor boring. It is just simple yet catchy one.

The Coke Beat

The Coke Beat

About the story

The story is all about how the two college girl-friends, has it unique friendly competition in which whoever wins they will be able to get the Coca Cola drink. They sang a song with a twist of a beat that involves different hand gestures, as the story goes, you can see how happy they are while playing and at the end of the game the girl with the short hair won the Coca Cola drink.

Message

As what I have watched, this is one of the Coca Cola classic commercial that I will never forget ever. Based on my understanding, the prior target of the Coca Cola in the commercial are those teenagers that with a bottle of Coca Cola, every seconds of the time is not boring. Through the Coca Cola you can express your happiness and can able to share it with the others.

Strategy                               

“Eto ang beat sabay sabay.” Who will ever forget this line? I can consider this as part of my childhood, honestly speaking, when you ask me what commercial do I like most, I definitely answer this Coca Cola commercial, even though it just a plain commercial between the two girls, but when they start singing and makes a beat using their hands, it can actually get viewers’ attention, the strategy were used are effective to the viewer because even though I was a kid back then (because it released way back 2003), and up to now I still can be able to recall and sing the song that the two girls sang.

Medium

The medium of the commercial is through the television, even though nowadays it is not shown in television (because this commercial was released last 2003), but you can also watch it by the use of youtube, and different social networking sites. The commercial only last for almost a minute but it catches my attention and be able to stuck it on my mind until now.

            In doing a commercial, it is not about how much money you spent, how expensive it is, but it is how you can deliver it to your target customer, it is the message that you want to apply.

I Hate Me!

“I Hate Me!”

About the story:

            The TV commercial is entitled “I hate me!” based in my understanding, the story is all about to a guy who seemingly enjoying eating a FITA biscuit with cheese spread, while eating he kept saying the words “You’re my only one FITA with cheese spread” as the clock tic tac, he forgot that he has supposed to be to meet up to her Girlfriend who is impatiently waiting for him for a about an hour maybe. Maybe the guy realized that he was supposed to meet her girl but because he’s late (because he ate a FITA biscuit) and when he came to their meeting place he saw how mad her girlfriend is, but before the girl open her mouth to speak, he immediately talk and say all the things that his girlfriend will probably will saying.

Message:

            In my opinion, one thing that the commercial was trying to convey is that, once you eat a FITA biscuit you forgot all the things that you supposed to do, you are just focusing on how to eat a FITA biscuit, but it is also give you an idea on how to handle the situation like the guy in the commercial did, you can think faster as your normal thinking skills when you eat a FITA biscuit. The commercial is also trying to say that FITA biscuit can be your only one.

Strategy:

I think the strategy that they used is quite funny, although it is not fully detailed you seem can understand what the commercial all about. Personally, even though the commercial been for almost 5 or 6 years old now, I must say that because the commercial is funny and as far as I remembered the FITA biscuit back then is popular, so I think the strategy that they used is quite effective.

But because the commercial is quite old, of course the transition of the parts is not beautiful compared to the latest commercial, also the video was not clear. But all in all the commercial is good. Especially it’s story, I love how the guy started talking when his girl is about to talk.

Reference:

https://www.youtube.com/watch?v=t_HrcY8AWhg

Downtown

“Downtown”

About the story:

           

The TV Commercial is entitled “Downtown” wherein the granddaughter idolizes her grandmother, she even copying whatever her grandmother are doing inside the room, from combing the hair, singing with action, spraying the cologne, and they even wearing similar dresses. But their most special bonding is when they are going to a McDonald’s store and buy their favourite meal.

Message:

The TV Commercial shows the one of a kind bond between the granddaughter and grandmother, the message that the commercial is trying to apply is that, McDonald’s food product never fail to make every customer happy and enjoy. As the commercial goes, you can see the excitement of the granddaughter and it all because she knew that it is the time when she and her lola are going to McDonald’s, This McDonald’s commercial shows that mcdo foods can bring joy not only to those children but as a family as whole, it can also a one way to tighten the relationship between the people.

Strategy:

We all know that we Filipinos respect and love our grandfather and grandmother, we even using the word “opo” and “po” when interacting to the elders to show respect and politeness. So the TVC used this in able to touch every Filipinos heart, by doing commercial wherein it shows the relationship between the granddaughter and grandmother, so in this they will be able to attract not only children but also every grandmothers out there, and to summarize it all this McDonald’s commercial has a not only good commercial but a heart whelming one.

Medium:

The medium of the commercial is through the television, even though nowadays it is not shown in television (because this commercial was published last 2011), but you can also watch it by the use of youtube, and different social networking sites. The commercial only last for almost a minute but it catches my attention.

When doing a commercial, you must assure how to get the attention of the viewers, but we all know that commercial only last for seconds it is rare to have a 1 minute commercial so you must assure that in a short period of time you will be able to deliver the message that you want to apply to the viewers, and I think that this commercial, able to show their message, so for me it is very effective.

References:

McDo Philippines TVC 2013 Lola and her little apo sing 'Downtown' [HD]. (n.d.). Retrieved August 6, 2015.