MODESS

MODESS

TITLE: “Polly”

DURATION: TVCs 30s edit master

AGENCY: Dual Action Blender

PROD. HOUSE: Unitel

PRODUCT: Modess

CLIENT: J&J

DIRECTOR: Erin Pascual

COLORIST: James Ecito

EDITOR: Joel Alagao

SUITE: Inferno

DATE: July, 01, 2011

This modess advertisement used testimonial as their technique. Testimonial because they used female celebrity to endorse their product. It is 30 seconds tv commercial, in this commercial instead of showing a story, they used Maja Salvador (The celebrity endorser) to be their testimony in proving that unlike the other sanitary pad brand, modes is the one that every girls should be trusted.

As what I’ve said instead of publishing a story, modess shows a concept wherein Maja Salvador way of convincing girls to choose modes over the other brands is by stating facts in 30 seconds which is considered as their competitive advantages among the others. Maja even said that she tries a lot of sanitary pad which offer low price but end up dissatisfied because of poor quality and she even think that buying those sanitary pad can able her to save money but in the end she regret it, but when she try to use modess pad all of her worries disappear she proved the the modess has total protect system, wherein girls don’t have to worry when their menstrual period comes, the modess is much better in leaked protection, can save you from irritation and odor.

For me, the strategy that they used is quite convincing, aside from Maja is one of my favorite actresses, ever since I got my first menstrual period and up until now, I uses modess as my sanitary pad because just like what Maja said modess is my trusted best buddy during my period days.

In my own opinion the message that the commercial is trying to apply is that when a girl use a modess she can do everything without worrying about her period, she can do what she wants to do, this is all for the girls who are lacking self-confidence when their menstrual period arrive.

Nescafe

https://www.youtube.com/watch?v=bo0uKwIl1lc

TITLE: “FTW”

TIME DURATION: TVC 30seconds wip

AGENCY: Publicis

PROD. HOUSE: StraightShooters

PRODUCT: Nescafe 3in1

CLIENT: Nestle

PRODUCER: Babes Reyes

DIRECTOR: Pancho Esguerra

COLORIST: Marilen Magsaysay

EDITOR: Optima

SUITE: Inferno

DATE: Sept. 25, 2009

This Nescafe TVC was launched way back in 2009, and it shows what will be happen when a two different group of people which are the light writers and rocker mix who met in the middle of the night, and as the commercials goes, it shows that they are both showcase their skills and talents and after the performance the both group smile with each other when they saw that they are both holding a mug contain of nescafe coffee (Rocker mix) and a sachet of nescafe coffee (Lighter mix) which end up them to combined or mix their talents that turn out into a beautiful one, they just not enjoy the night but they created a one of a kind bond that will never forget.

Based on my understanding the message that the commercial was trying to convey is that, just like the nescafe 3in1 coffee which means there are three different ingredients (The coffee, the creamer and sugar) You can able to mix up or hang out or to make friends with the other people, you can also enhance your talent by showing it to your colleague. That when you drink a nescafe 3in1 coffee you are awake all night long and have a full energy.

I think the strategy they used is quite simple but not that catchy to viewers, but at first watched I am not able to determine what could be the message they are trying to apply, I just able to understand it when I watched it twice. And it terms of characterization I honestly doesn’t have an idea what the first group is, yes I knew that the second one are all rockers, I just able to know the first through the help of my friend google, and they are called the light mix. But overall it is good.

Oreo

 

Oreo "Double Lait”

It is probably one of the best advertisements of Oreo, aside from being known as creating an inspiring campaign, according to what I’ve read it is a one of straightforward print advertisement of oreo that is created by the ESA St. Luc Tournai school in Belgium.

The print advertisement can easily get the attention of the audience even though it is just a plain advertisement, but once you able to see it, you can easily get the message they are trying to implement. It is just plain but catchy advertisement of the oreo, as you can see in the picture, the advertisement only contain a glass of milk with a two pieces of cookies which is located in above and lower of the glass with a blue background on it. As what I’ve said the print advertisement has a unique style that able to show their message in a simple way.

The print advertisement, based on my opinion, offer their beloved customer a newly and improved milk cookie, majority of the people will definitely agree with me that the oreo is one of the most milk favorite cookie of all time. In this, it shows that the oreo added the amount of milk flavor in their cookie similar to their offering which is the double stuff oreo. The oreo probably did this in order to arouses the interest of the audience to try the newly and improve oreo cookies.

There are lot of competitors that the oreo must consider especially nowadays that there are lot of milk cookies in the market. But despite of this, the oreo still maintain their position as the most favorite milk cookie ever even though it is quite expensive compared to the others. Maybe you will ask how I can be so sure that it is the most favorite, and I just simply say that it is because up until now I will and definitely choose oreo cookie as my cookie-milk glass buddy.

The target audiences probably are those people who love to eat a milk cookies, for them to satisfy their wants.